Why brands must act now? – WOMAN UP AGENCY

Rising momentum in Women's Sport

Participation and attendance on a sharp rise

Promoting positive values

Digital media meet the audience for women’s sport

Increase in women’s sport sponsorship deals +30% per annum in the last 3 years (Nielsen)

Nike’s women’s running growth is over-indexing men’s running growth.

FIFA World Cup 2019 in France, the largest women’s sporting event of all times, reaches a billion TV viewers and over 1 million spectators.

Health through sport is both an individual and collective responsibility. Companies must demonstrate their relevance and engage their stakeholders by granting access, and promoting, sports for women.

66% of the population declare an interest in women’s sports

84% of all sports fans declare an interest in women’s sports

Participation, spectators and media audiences growing exponentially y with 80% of sports fans interested in women’s sport.

Percentage of women participants at Summer Olympics has virtually doubled since 1984.

45% of the general population across top eight sports markets would consider attending live women’s sports events, while 46% say they would watch more if it was accessible on free TV.

Participants at summer Olympics 1984 - 2016

Rising participation and TV audiences

Women’s sports convey a unique set of values enabling brands to create a positive image-transfer.

Partnerships with brands revolve around grassroots, societal partnerships and engaging with communities. Such campaigns are more impactful

Socio-political and economic pressure for gender equality using women’s sport platforms mounting

The big difference in favour of Women’s sport…

INSPIRING

Women’s sports/athletes 36%

Men’s sports/athletes 26%

PROGRESSIVE

Women’s sports/athletes 32%

Men’s sports/athletes 17%

MONEY-DRIVEN

Women’s sports/athletes 7%

Men’s sports/athletes 39%

FAMILY-ORIENTED

Women’s sports/athletes 25%

Men’s sports/athletes 13%

CLEAN

Women’s sports/athletes 26%

Men’s sports/athletes 8%

At the heart of the growth of women’s sport but will have an even more important role to play in shaping its future (Imagen + SportPro, 2019).

Interest and engagement with women’s sport most seen on social media.

'Increased commercial interest’ #1 factor enabling brands to meet rising demand and shows key role of brands in women’s sport growth

Main drivers for the increase in audience demand for women’s sport

On which platforms are you seeing most interest and engagement in women’s sport content

Sporting and societal calendar:
The time to invest in Women's Sport is now.

From Paris, the FIFA World Cup 2019, a 1 billion tv viewers, 433 million pages and 82 million video seen + 2 million new followers on the official Women’s World Cup digital channel…